Redhook Brewery Supports Equality
Excerpt from OUT Magazine:
“Creative was all done in house,” says Karmen Olson-Stevens, Redhook’s Brand Manager. “Field Marketing Representative Spencer Czapiewski and I grabbed a bunch of bottle caps from the packaging line and put together the image that we initially shared online. It was well-received by most, with a few folks who were really mad and threatened to reject our beer. One of our accounts in New York saw a post online featuring the original image and asked us to create a poster for his bar. Spencer came up with the taglines and Redhook’s graphics team pulled them together.”
The images and posters became part of our national campaign supporting Gay Pride Month. I was so excited to make an impact in a community I not only advocate for, but belong to. We were recognized by several publications but the most exciting, personally, was OUT.
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Spencer Czapiewski 